Sustainable Tourism

Sustainable Tourism with Oweitu Ni’Nkore Project

Sustainable Tourism development

According to the 2020 study by United Nations in Uganda on the socio-economic assessment of the Covid-19. Uganda’s tourism is projected to register a loss of more than $5b in the next years. The International tourism, both inbound and outbound will be severely affected for the remaining half of the year. And this was because of fear of re-emergence of Covid-19, lack of confidence in a destination’s health system. Plus uncertainty as to whether future outbreaks will be covered by travel insurance.

This has pushed all stakeholders along tourism value chain. Such as tour operators, guides, hoteliers to tap into the domestic market. However, factors such as lack of promotions limit tourism actors from realizing the potential among Ugandan travelers. Therefore Canine Safaris Ltd initiated Oweitu Ni’Nkore project.

The Project aims at strengthening the role of communities in the tourism business ecosystem. Simultaneously boosting domestic tourism and developing agriculture as a tourism product. With a focus on capacity building, product development, and marketing, the project seeks to empower local farmers, farm site guides, and institutions in the Ankole region of Uganda. This article delves into the key areas of the project. To identify its potential impact on community development over a period of three years.

Capacity Building and Skills Development

Through this, we will enhance the capacity and skills of individuals involved in the tourism and agricultural sectors. By providing training in customer care, site guiding, quality of service, and income-generating activities. The project aims to equip local farmers, farm site guides, and institutions with the necessary skills to deliver exceptional experiences for visitors. These trainings will not only enhance the overall visitor satisfaction but also empower the community members.

                     

Product Development

Through this, we focus on  a regional trail that incorporates demonstration farms, natural resources, heritage sites, and cultural sites. This trail will serve as a platform to foster the development of agri-tourism, meeting the growing demand for authentic agricultural experiences.

By integrating various aspects of rural livelihoods, the trail will provide visitors with a comprehensive understanding of the region’s agricultural practices, local traditions, and unique cultural heritage. Additionally, the project aims to increase off-season business for local farmers, accepting them to benefit from sustainable tourism-related activities. This holistic approach not only promotes community development but also enhances sustainable tourism development.

Sustainable Tourism                 Sustainable Tourism

Marketing and Promotion

Through this, we will employ various strategies, including the creation of tourism site video documentaries and magazines. These marketing materials will showcase the region’s natural beauty, cultural richness, and agricultural experiences. To entice potential tourists to explore the trail and engage with local communities.

To ensure continuous improvement, the project will implement monitoring and evaluation mechanisms. Site managers, local tour operators, and host families will collaborate to collect feedback and refine the marketing materials accordingly. Furthermore, the project will establish an online farmer directory and production of an annual agri-tourism magazine.

Sustainable Tourism                     Sustainable Tourism

Annual Events and Partnerships

To supplement the marketing efforts and sustain the project’s momentum, we will establish five annual events. These events will showcase the region’s agricultural heritage, local products, and cultural celebrations. They provide an opportunity for communities to interact with visitors, build relationships, and promote their unique offerings. By incorporating these events into the project, we seek to create a vibrant calendar of activities, attracting tourists from both domestic and international markets.

The project is in a Private Public Partnership (PPP) with the Mbarara District Local Government, Uganda Tourism Board and 14 other private partners. These partnerships ensure collaboration between various stakeholders, pooling resources, and expertise to drive sustainable Tourism development in Ankole region. With two demonstration farms on board, the project serves as a model for other agricultural communities, inspiring them to leverage their resources and embrace tourism as a catalyst for growth.

In conclusion, Oweitu Ni’NKore Project will run for a period of three financial years.  It’s expected to make a significant impact on Ankole region. By strengthening the role of communities in the tourism business ecosystem, the project not only boosts domestic tourism but also enhances the agricultural sector’s potential as a tourism product. Through capacity building, product development, and effective marketing. The project lays the foundation for sustainable Tourism development.

Sustainable Tourism                     Sustainable Tourism

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Sustainable Tourism

Sustainable Tourism with Oweitu Ni’Nkore Project

Sustainable Tourism development

According to the 2020 study by United Nations in Uganda on the socio-economic assessment of the Covid-19. Uganda’s tourism is projected to register a loss of more than $5b in the next years. The International tourism, both inbound and outbound will be severely affected for the remaining half of the year. And this was because of fear of re-emergence of Covid-19, lack of confidence in a destination’s health system. Plus uncertainty as to whether future outbreaks will be covered by travel insurance.

This has pushed all stakeholders along tourism value chain. Such as tour operators, guides, hoteliers to tap into the domestic market. However, factors such as lack of promotions limit tourism actors from realizing the potential among Ugandan travelers. Therefore Canine Safaris Ltd initiated Oweitu Ni’Nkore project.

The Project aims at strengthening the role of communities in the tourism business ecosystem. Simultaneously boosting domestic tourism and developing agriculture as a tourism product. With a focus on capacity building, product development, and marketing, the project seeks to empower local farmers, farm site guides, and institutions in the Ankole region of Uganda. This article delves into the key areas of the project. To identify its potential impact on community development over a period of three years.

Capacity Building and Skills Development

Through this, we will enhance the capacity and skills of individuals involved in the tourism and agricultural sectors. By providing training in customer care, site guiding, quality of service, and income-generating activities. The project aims to equip local farmers, farm site guides, and institutions with the necessary skills to deliver exceptional experiences for visitors. These trainings will not only enhance the overall visitor satisfaction but also empower the community members.

                     

Product Development

Through this, we focus on  a regional trail that incorporates demonstration farms, natural resources, heritage sites, and cultural sites. This trail will serve as a platform to foster the development of agri-tourism, meeting the growing demand for authentic agricultural experiences.

By integrating various aspects of rural livelihoods, the trail will provide visitors with a comprehensive understanding of the region’s agricultural practices, local traditions, and unique cultural heritage. Additionally, the project aims to increase off-season business for local farmers, accepting them to benefit from sustainable tourism-related activities. This holistic approach not only promotes community development but also enhances sustainable tourism development.

Sustainable Tourism                 Sustainable Tourism

Marketing and Promotion

Through this, we will employ various strategies, including the creation of tourism site video documentaries and magazines. These marketing materials will showcase the region’s natural beauty, cultural richness, and agricultural experiences. To entice potential tourists to explore the trail and engage with local communities.

To ensure continuous improvement, the project will implement monitoring and evaluation mechanisms. Site managers, local tour operators, and host families will collaborate to collect feedback and refine the marketing materials accordingly. Furthermore, the project will establish an online farmer directory and production of an annual agri-tourism magazine.

Sustainable Tourism                     Sustainable Tourism

Annual Events and Partnerships

To supplement the marketing efforts and sustain the project’s momentum, we will establish five annual events. These events will showcase the region’s agricultural heritage, local products, and cultural celebrations. They provide an opportunity for communities to interact with visitors, build relationships, and promote their unique offerings. By incorporating these events into the project, we seek to create a vibrant calendar of activities, attracting tourists from both domestic and international markets.

The project is in a Private Public Partnership (PPP) with the Mbarara District Local Government, Uganda Tourism Board and 14 other private partners. These partnerships ensure collaboration between various stakeholders, pooling resources, and expertise to drive sustainable Tourism development in Ankole region. With two demonstration farms on board, the project serves as a model for other agricultural communities, inspiring them to leverage their resources and embrace tourism as a catalyst for growth.

In conclusion, Oweitu Ni’NKore Project will run for a period of three financial years.  It’s expected to make a significant impact on Ankole region. By strengthening the role of communities in the tourism business ecosystem, the project not only boosts domestic tourism but also enhances the agricultural sector’s potential as a tourism product. Through capacity building, product development, and effective marketing. The project lays the foundation for sustainable Tourism development.

Sustainable Tourism                     Sustainable Tourism

Add a Comment

Your email address will not be published.

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